Use your writing skills to uncover hidden brand voices and build small business marketing strategies

I know that's exciting to hear. I too used to wonder whether it was possible because, for a long time, I believed that writing was a "poorly paid" vocation (or so my school teachers and university tutors adamantly claimed).

I also know that many of us have been programmed and conditioned to perceive talking about money, or focusing on – and prioritizing – bringing more money into our lives, as taboo or "on the nose." 

Regardless, attracting the "big money" and creating abundance with my copywriting skills was a big part of the life I always wanted. 

Writing was the only thing I really felt inspired to do as a "career," or "business," or "purpose." Maybe you can relate to this.

I also knew the power of the written word. I knew that the right language is required to create the clarity a client or customer needs to buy a product or service from a business or brand. 

That's powerful. 

At the end of the day, humans spend their cash on a product or a service when they have full clarity on what the benefits, transformations, and outcomes are of those products or services – and very often – because of what the brand represents. 

It's true for something as small as an eyeliner pen to something as large as a property or as meaningful and transformational as a coaching program. 

Specificity brings clarity and clarity creates trust. And trust is required for people to be happy to spend their money on something. 

(Or whatever the currency in question might be – gold, bananas, pure energy – whatever we all agree to exchange for goods and services!). 

And when I saw other copywriters on the internet making "6 and 7 figures," for a long time, I didn't understand how I could get there, too. 

Were they being truthful about that? How was that really possible? What would it take for me to create the same situation? 

I was burning the candle at both ends doing high-detail, low-pay, nitty-gritty writing, editing, and content-creation jobs – to put it bluntly – I was not allowing money to work for me. 

At least, not until I learned how to take my writing to a higher level and start using it to help small and medium-sized businesses with their marketing strategy. 

What I know now is, whether you're happy with 10k months or you want to get all the way to 100k months and beyond – it's all possible with those slick writing skills. 

And you deserve it. The "struggling artist" narrative is pervasive in the world of people who write for a living and I call BS on the whole thing. 

You're allowed to use the skill you were born with as an asset to help you create the life you want to create (which includes attracting the money and abundance you wish to attract).

Just like everybody else does. 

Once you're confident wielding the written word to clearly communicate a message, the key to unlocking the income you're looking for is to fully understand how to help your clients with the following 7 things. 

These are the 7 key pillars that influence the effectiveness of your clients' marketing: 

1. POSITIONING IN THE MARKET

(how to make it crystal clear to their ideal clients that their service is the answer to what they want or need) 

2. SALES FRAMEWORKS

(the process they use to get ideal clients on board)

3. LEAD GENERATION

(their process for getting ideal prospects to reach out)

4. CONTENT STRATEGY

(posts to get prospects interested in the service) 

5. REFERRALS & PARTNERSHIPS

(their methods for identifying valuable people in their network and partnering up with them to refer new clients to each other)

6. PERSONAL BRAND & COMMUNITY 

(their way of reflecting their true self in their marketing – which is what inspires people to buy from them)  

7. BUSINESS SYSTEMS & OUTSOURCING 

(their systems for managing the tasks in their business that allow them as much time as possible to prioritise growth activities like marketing)
 

 
In ALCHEMY: The Marketers' Mastermind, you'll get a complete framework to use to help your clients pull all 7 pillars into alignment simply, step-by-step, and fast-track their their journey to the income – and outcomes – they want from their business. 

In turn, you can fast-track your own journey to 6 figures of revenue, or whatever other transformation you're inspired to make in your life using copywriting and marketing as the pathway.
 

The framework is called Message to Income™.

It's named this for a very specific reason. 

You'll use it to unlock whatever it is that your clients want incoming (more money, more suitable clients, more followers on social media, more sign-ups to an event, more money donated to a charity, etc.). 

To get the outcome they desire, they will need to bring out their message and their voice in a sharper, clearer, stronger way to give their audience clarity on who they are and what they offer. 

This is what you'll use your writing skills to help them with – using their message and their voice to create the income they want from their business.

It's that clarity and specificity of their voice that builds trust, which is what compels people to spend money on something, sign up to an event, click "follow," "like," "subscribe," etc. 

Your copywriting will unlock this for them, and they'll be happy to pay you thousands of dollars for it – because making more money and a bigger impact is the outcome or transformation they are seeking.

You do NOT need: 

❌ Lots of tech (no high-tech platforms or complicated funnels!)

❌ A big team (you can do this solo!) 

❌ A paid ads budget (this program is all about stellar organic marketing)
 

 
You DO need:

✔️ To absolutely love writing and have high attention to detail.

✔️ To be good with people and willing to communicate with clients via video call. 

✔️ To be persistent and willing to take daily action towards your goals.

Self-limiting beliefs and procrastination patterns must be left at the door.  

LET'S MAKE YOU A WELL-PAID, IN-DEMAND MARKETING STRATEGIST

In ALCHEMY: The Marketers' Mastermind, you learn how build a simple and sustainable 6-figure business using your copywriting, content creation, and storytelling skills to create organic marketing strategies for small businesses. 

WITHOUT

- tacky, spammy "numbers game" messaging to strangers 

- yucky sales scripts and canned objection handling to trick or coerce people into signing up to a service 

- feeling forced into transactional thinking around clients and cookie-cutter scaling systems that don't suit the way you want to live and work

All of this crap is OLD WORLD thinking. It's part of an *old* tired marketing, sales, and business paradigm that will not survive for much longer. 

Soon, we will laugh out loud at the 'dark ages' of online business and digital marketing where the above was actually normal and considered 'the done thing.'

The world is changing rapidly and so are our standards, our boundaries, and the way we view our purpose and how this ties into the way we believe business should be done. 

OUT WITH THE OLD AND IN WITH THE NEW 

Part of our role in this as marketing strategists is leading our clients into the new ways, too. 

So many business owners out there struggle because they think they have to apply traditional "tried-and-true" marketing and sales tactics to be successful in business. 

Problem is, these tactics don't really resonate with them (or the people they're trying to serve) and do not reflect who they are authentically. 

It's no surprise then, that these tactics do not work for these business owners – and as a result, they struggle to grow their business. 

That's where you come in. You can use your copywriting and humanities skills to help these business owners build an organic marketing foundation and strategy that feels natural for them and attracts the people they most love to work with. 

"Organic" means without paid advertising. This doesn't mean you or your clients never use social media ads. 

It simply means you build a proper organic marketing foundation first, so that when you do eventually use ads – they have a higher chance of having the effect you want them to. 

This is incredibly valuable because all small business owners need this to market their businesses successfully, but if they're not good copywriters – which most business owners aren't – then it's difficult for them to do this on their own. 

That's why they'll love you – their copywriter, marketing consultant, and strategist. 

As someone with writing, teaching, humanities skills, building your business around an offer like this is far more impactful – and therefore far more lucrative – than trying to scrape together 4 and 5-figure months sitting at a computer 8+ hours a day writing and editing, teaching English lessons online, or however else you may be trading time for money. 

A former freelance writer and editor myself, I know how many hours I slogged away at a computer doing freelance gigs for $400 here, $600 there. 

I burned out on it quickly and thought there MUST be a way for me to use my skills to provide a higher-value service to companies and businesses – without spending my life at a computer doing all this nitty-gritty writing, editing, and fact-checking work. 

Not to mention all the admin of dealing with the range of different types of employers and clients and all their different regulations, requirements, pay cycles, etc. 

Ooef. No thanks. 

After two years of trial and error, and several different marketing and business coaches, I finally aligned my Voice to Income™ system. 

My marketing business for advisers, consultants, and coaches became a 6-figure business – and I only worked 3-4 days a week. 

I did all this without hiring even one VA or any full-time staff. 

How? 

By operating in a thorough, integrated, organized way, and building simple, sustainable, and scalable systems to support myself and my clients. 

I've put my process together step-by-step for you to take it and run with it when you join ALCHEMY: The Marketers' Mastermind.